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The Origins of Business Process Management
Business process management has been around for as long as there have been systems. Adam Smith penned “The Wealth of Nations” in 1776 and described the division of labor as a way to improve organizational processes. In 1911, Frederick Taylor Winslow, often considered the father of modern management, published “The Principles of Scientific Management” that emphasized standardization of methods, considered improved working conditions, and espoused cooperation among different groups within an organization. Even as the world has become enamored with the latest technology, smart enterprises recognize that the best way to optimize these solutions is when they are deployed across teams that have a process mindset.
What Business Process Management Software Should Do
In terms of approach and goals, not much has changed about BPM - it is still the most effective way for organizations to optimize the way they assign tasks, use resources, and ensure efficiency. In an environment where digital transformation efforts are causing both IT and business unit teams to accelerate the speed at which their teams can meet new, and changing goals, business process management software is called upon to facilitate success. If properly executed, BPM supports process design, execution, optimization, and continuous improvement, backing efforts to drive digital transformation. Applications, workflows, new tools, and entirely different ways of working can be normalized when they are driven with a process-based mindset. In fact, no company can thrive without a dedicated approach to change and adoption of new solutions. Fortunately, the right business process management software serves as an agile, adaptable foundation for companies that need to change rules, deploy resources, and act with real-time immediacy in order to stay competitive.
Process Director: The Next Generation of Business Process Management Software
Rather than approaching business process management as a linear set of functions, Process Director applies machine learning to help teams derive analysis of events, responses, and decision points to predict activity that can be enhanced through rapid, agile improvements to processes. With capabilities that support validation, verification, optimization, and deep insights, Process Director helps users evaluate the performance of their processes. And as a platform for process-based collaboration, integration with social media and enterprise apps, and real-time decision management, it is a business process management software solution that extends its capabilities across the entire enterprise.
BPM as a Customer Retention Tool
Peter Drucker, the great management thinker, famously said that the purpose of a business is to create a customer. Businesses know that they must also retain that customer to continue to derive sustainable profits. The most astute companies understand how to use BPM to create a customer-tailored chain of events and activities that deliver exceptional value to these customers.
These companies use their business process management software to create end-to-end processes that extend outside of the company walls, connecting with customers and delivering results at a speed and efficiency that differentiates them from competitors. Customers are no longer satisfied with having a product sold to them. They seek relationships with the vendors with whom they do business, and want to know their needs are not just met in one-off fashion, but that they are integrated back into the company processes to ensure continuous improvement.
Your business process management software solution is an integral tool in creating a better customer journey through things like case management and predictive processes. These things allow for customization of processes that ultimately deliver a unique solution for customers, and anticipate what customer needs will be. Smart BPM solutions are also highly adaptive which gives companies an easy and rapid way to correct aspects of product delivery and customer interaction.
Business process management software solutions like Process Director apply a case management approach which enables companies to integrate data and documents from various applications into a shareable profile of each customer. This provides clarity for all workflows so that decision-makers can identify potential issues and rapidly apply improvements; this ultimately enables them to achieve results faster and with better context, and demonstrates to customers that their needs are important.
Process Director also has native integration with many modern enterprise applications which enables workflows to be comprehensive in the data they can deliver. Users can build workflows with Process Director with the benefit of data from the full complement of application modules that impact decision making. In this way, case management-based workflow becomes a critical component of outreach, responsiveness, and retention for key customers.
Business Process Management Software Should Facilitate ALL Connections
For more than a generation, business process management (BPM) has been used by forward thinking enterprises to create an efficient path to achieving their objectives. Organizations may subscribe to different schools of thought around how best to use their business process management software, but all have benefitted from the idea that good processes—adapted as needed and adhered to with discipline—are the most important tool they apply to achieving operational excellence.
What they have discovered is the essence of BPM: when technology is used to support and improve business activity, while adhering to principles of operational excellence, it can lead to dramatic competitive advantage.
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