Controlling the spread of COVID-19 is the primary goal for health officials across the country, and they are especially concerned with the potential for more spreading as college students are returning to campuses. With clusters of people in their late teens and 20s accounting for major increases in cases in heavily populated states, school administrators are also concerned and most are taking crucial steps to creating a safe and healthy return to school for students.
The reality for young people is that while they run the risk, just like everyone else, of contracting COVID, the possibility of being hospitalized for it is low. The Centers for Disease Control indicate that only 4% of people in their 20s who have COVID will need to enter a hospital. For those in their 20s and 30s, the fatality rate is currently about 0.1%. This is good news, but we still haven’t seen the result of thousands of students living together, being in classrooms, going to parties, and partaking in seemingly normal college behavior. There is no leaving that to chance.
Most schools have already put measures in place to create a safe environment at school, but it will take effective coordination across each university’s community to protect students and contain the spread of cases.
The colleges and universities that navigate this most successfully will be those who stick to a disciplined plan but are agile enough to make changes as new information becomes available. A plan has to be specific in the actions that different departments will take, and there must be orchestration among teams, workflows, and processes to ensure consistency and a common focus on outcomes. Let’s take a closer look at the actions that are most critical to making this work.
Implement regular COVID testing
University student health services will be a critical player in the plans to create a safe school campus environment. Schools are already planning to utilize student health services to, a) identify students who have the virus and provide treatment for them; and b) to reduce the spread of COVID by quarantining test-positive students. These preventative measures will likely be the single most effective way of containment, according to health officials.
Students from different parts of the country are essentially bringing all different types of exposure levels into the same environment when they set foot on campus, and this creates an entirely new potential breeding ground for the virus. Testing students before school starts, at regular intervals, and perhaps any time a student travels outside of the local area need to be operationalized and put into action.
In order to provide this kind of testing and make use of the resulting data, colleges will need to do the following:
With testing results, schools can take the next set of steps to ensure they operate responsibly. These include:
Increase student awareness via peer evangelism
Colleges need students to be aware of risks, treatments, and their responsibilities in order to maintain a safe environment. Communication to students will be most effective when it comes from other students. For this reason, universities should consider creating a corps of student evangelists who are visible, accessible, and effective at modeling the right types of behavior, and acting as effective resources for other students.
Some schools, like Butler University in Indianapolis, Indiana, are recruiting Public Health Ambassadors to support the University’s new reopening and operating plan. This group will be responsible for enforcing plan policies, and for encouraging members of the campus community to engage in healthy, safe behaviors, which include:
These programs can be effective when students are equipped with the right policies and behaviors to communicate. But it’s the optics of peer-to-peer influence that give these programs validation among students.
Students in these programs need training on written communication and public speaking and should be equipped with the right platforms (social media, college website, on-campus visibility) to help them amplify their messages. This might include a specific brand that connects the goals of the program to the student corp of evangelists. Their program and messages should have regular exposure in regular communication channels that help imprint their brand and message on the minds of the student audience.
Create a “low-touch” campus
Universities have a wide variety of meeting places, all of which need policies for ongoing cleanliness and safety. The more people who enter these spaces increases the risk of coronavirus spread. Keeping these places clean, or shutting some of them down, will require a continuous set of tasks that campus teams must orchestrate across all facilities and programs.
For starters, campus buildings must have clean air filtration systems which may require significant infrastructure improvements, but will also have a major impact on reducing the spread of the virus. Buildings, classrooms, and all physical elements of the school will need to be cleaned on a regular basis. There is also a need for seating arrangements in classrooms, meeting rooms, and other common areas that keep people at a safe distance from one another.
Some schools are establishing best practices for facilities cleanliness for classrooms that include:
Even for schools with a smaller physical footprint, students are accustomed to freedom to most buildings, and that creates more to manage and clean. School administrators and facilities teams should determine which buildings to keep open and which to close. This list could be based on campus needs combined with the complexity of the logistics of maintenance. A hierarchy might include:
Many colleges are getting creative in providing some sense of normalcy for students with things like:
Parents and students across the country are facing difficult decisions about when, if, or how they are going to return to school. University leaders are working hard to ensure that the environment they create will protect students and the entire campus community.
While mask-wearing and social-distancing are crucial, so are the behaviors that schools mandate and instill in students, and across the university. With the right focus both on immediate health needs and preventative measures, colleges will likely see that they have created a foundation for long-term success and leadership for student health and safety.
Contact us today to learn more about solutions to support your COVID-19 response.