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“In practice, digital process automation (or DPA) refers to the use of intelligent interpretation, automation and presentation of business solutions to their intended service customers. DPA includes by nature the dynamic assembly or reordering of a given process, based on declared business objectives and customer requirements.”
- Jason English, Analyst, Intellyx
From workflow management software to BPM, now to digital process automation – it can be difficult to keep up with the ever-changing trade terms… and the overlaps therein. Digital process automation (DPA) enables enterprises to identify and manage new channels where their data and services can be pushed, and when paired with technologies facilitating this journey (often sharing space with BPM platforms), it provides companies with major competitive advantages over those who still rely on traditional methods. Not all organizations that tout themselves as BPM have the agility or adaptability to facilitate business goals around digital process automation, and now more and more that do provide these advantages are promoting themselves as DPA platforms.
Processes have always been at the foundation of how businesses operate, and in an environment where organizations seek to increase their reach through new channels, they are using modern technologies like the cloud, machine learning, and even social media to extend their digital footprint. It’s through this digital process transformation that companies are able to become more efficient and better able to deliver their services and brand.
Process Director includes DPA capabilities like a foundation of rapid application development, as well as smart forms, predictive process management, and a flexible deployment model. This creates a comprehensive solution that makes Process Director a digitally-enabled DPA platform that dramatically shrinks the gap between technology functionality and desired business outcomes.
DPA for Stakeholder Engagement
A platform created to be a digital process automation solution will give you the means to engage your customers, gain exposure, and increase customer satisfaction and retention, simply and quickly, without the overhead of traditional software development or legacy packaged applications.
This solution should be agile, and support rapid environments with automation, case management, predictive analytics, and more. As well, a low-code BPM approach to rapid application development gives the ability to be highly responsive for all types of stakeholders, and digital capabilities means the solution will be able to reach those stakeholders through channels where they are accustomed to operating.
Does Digital Process Automation Just Mean Agile and Innovative BPM?
There is still an overlap between BPM and DPA, and the products that successfully embody this new generation of digitally transformative tools fulfill the promise of helping companies be more customer-focused, as well as enabling the employ of analytics and other context-necessary data. As market competition becomes fiercer, there is a corresponding need to provide immediate access to processes and data. DPA platforms pave the way for these digitally transformative applications, ones that that facilitate efficient management and the streamlining needed for an organization to be a market leader and instill a culture of growth.
With DPA combined with BPM, enterprises are able to build, operate, and automate processes that are driven by both data and human decision-making, and they can also then distribute and connect them more effectively as business needs change and adapt. When different types of stakeholders can contribute to process development and goals, the organization benefits from a more collaborative mindset and lens; this provides and advantage in both technology and business scenarios because data is used more efficiently and the enterprise gets a more accurate view of how data and applications are being used.
DPA and BPM combined in Process Director
Process Director brings process automation to an organization's digital transformation initiatives in a number of different ways: for one thing, it delivers a scalable, no-code platform that is widely used by IT as well as business users. This democratizes enterprise problem solving so it can be extended to anyone, irrespective of whether or not they have a background in coding. Process Director operates as a perfect marriage of BPM with digital process automation capabilities by providing:
- Diverse platform deployment options including on-premises, cloud, multi-cloud, or hybrid environments.
- Multiple APIs, connectors, and other frameworks for using and distributing data across third-party apps and even IoT.
- Smart forms and menu-driven builders for easy data capture and usage.
- Ability to combine structured and unstructured data into different types of process patterns.
- Case management capabilities for project focus and sophisticated, case-aware applications and reports.
- Process Timeline, which enables a simple, rapid, and time-aware way to execute a process-driven engine for digital channels.
IT can no longer operate as the sole driver of digital change; there is simply too much demand placed on IT departments from businesses hungry to adapt and move fast to meet aggressive business goals. Digital process automation helps by giving organizations a way to both distribute operations and to increase the reach of the results of those operations. Process Director helps by implementing digital business excellence across the entire organization, so that a company is better equipped to manage their human capital and optimize their technology investments.
Through DPA combined with BPM, the tactical steps required of processes are able to be managed in an automated process flow. The human element can enhance automation with insights that can be used as needed to refine outcomes. Together, these two operate to make efficient organizations equipped to put those efficiencies to work immediately, and for those who can best benefit from them.
